Using information gathered from the research findings, a persona was created to help with understanding and following the user’s needs. By combining data from the interviews, Rita was created to represent the majority of potential customers. The empathy map gives more insight into Rita’s needs as a user and helps to form ideas for features and design choices that will help provide her with an enjoyable experience.
The empathy map gives more insight into Rita’s needs as a user and helps to form ideas for features and design choices that will help provide her with an enjoyable experience.
03. Project Requirements
To build a responsive website featuring a restaurant locator, company information, and an online shop for customers to order delicious seafood and meal kits. In addition, World Smokehouse will be underground a full brand refresh.
High-Level Page Requirements
Engages and draws users into the experience that World Smokehouse offers through their products.
Category and product pages should have a minimalist approach and feature the experience more than pricing and details.
Users can search by zip code or use a map to find a restaurant nearby. Location pages would have hours and details specific to the location.
A simplified cart and checkout process to keep the experience smooth and lightweight.
Users can login and easily manage their account and see order history on one page.
From here people can learn more about World Smokehouse and their other services as well as get in contact with them.
A simple, live search feature to help directly connect users with the products they are looking for.
04. Planning and Wireframes
Now that a solid understanding of the user needs is established, as well as having researched design patterns from similar company sites, the next phase involved laying out a detailed plan for creating the product.