02. Interviews and Persona
Upon completing the secondary research, I created a persona and conducted interviews to help continue to understand the user’s needs as the project progresses.
Initial Findings and Persona Documents
03. Research Findings
In my findings through the user interviews, there appeared to be a pattern of users wanting a certain amount of human interaction as they go through the process of purchasing insurance. The users ultimately would like to be able to control their policies online themselves after the signup process. I identified some of the needs and common pains amongst the participants.
Card Sorting Results
Users were asked to sort cards using OptimalSort. This data will help in creating a site map and determining user flows.
04. Planning and Wireframes
Now that a solid understanding of the user needs is established, as well as having researched design patterns from similar company sites, the next phase involved laying out a detailed plan for creating the product.